Since 2017, I have been working in creative communications, producing, and copywriting in the fields of education and contemporary art. I generate ideas and concepts for special projects, partnerships, and PR campaigns; write articles, longreads, and other editorial content for educational and cultural projects; and initiate and organize events such as festivals, lecture series, exhibitions.

Over the past 10 years, I have been working with Yandex Education and Yandex Practicum, Winzavod Center for Contemporary Art. I led PR at HSE ART AND DESIGN SCHOOL. I worked as a research fellow in the education department of the Moscow Museum. I launched PR campaigns for LEGO and Nivea at Pro-Vision Communications. I developed an educational strategy for Public Digital Art Fund (PDAF), based in LA

In 2021, as part of the Winzavod New Media Lab, I founded
an English-language media platform. The project supports artists and authors working in contemporary art from Eastern Europe and Central Asia, helping them publish in English and integrate into the international cultural landscape. ODRA operates as an independent editorial platform: we run open calls and publish selected essays and reviews, as well as independently initiate interviews, photo shoots, and media partnerships. To pitch an idea or submit material: odraplatform@gmail.com

In 2021, I defended my MA thesis “Psychogeography in Digital Art” in the Visual Media Arts program at RSUH. In 2018, I graduated from Plekhanov Russian University of Economics with a thesis titled “A Communication Strategy for Urban Museums.”

I am inspired by people, ideas, and projects that are driven by meaning and create real value for the world around us. My work focuses on culture and education — fields capable of shaping creative environments and bringing people together. I believe that art and new approaches to education can change lives for the better.